EIT Health — Connecting Innovators and Investors through Video on Demand
The EIT Health Catapult highlights Europe's most promising healthcare start-ups and connects them with investors across the continent. To bring that mission online, EIT Health partnered with Savvy Congress to create a secure and fully branded Video on Demand platform that showcases start-up pitches and enables direct connections between innovators and investors.
- EIT Health
- Video on Demand
- 2025
The challenge: showcase start-up pitches securely online while keeping innovators and investors connected in one experience.
A smooth journey from sign up to streaming
Savvy managed the entire process from registration and platform development to content management and user flow. The result was a platform fully in EIT Health's look and feel, guiding visitors intuitively to the right content at the right time.
The platform contained two content streams: a teaser campaign that built early engagement and the full pitch videos that went live later. Depending on the campaign stage, users were automatically directed to the relevant content for a seamless experience.
From visibility to value: connecting investors and innovation
Through Savvy's secure VOD platform, EIT Health presented start-up pitches in a structured and accessible way. Beyond videos, the platform also featured pitch decks, company profiles, funding needs, countries of origin and direct contact details – all essential for making valuable investor connections.
User interaction was fully monitored, giving EIT Health valuable insights into engagement between investors and participants. Supported by targeted email campaigns before, during and after pitch launches, the platform ensured maximum visibility and participation.
Savvy's digital solution
Savvy delivered a complete online environment that made complex content easy to navigate and engaging to explore.
- Custom branded VOD platform in EIT Health's visual identity
- Structured video presentation including pitch decks, company summaries and contact details
- Registration and content management system with user flow control
- User activity tracking and engagement insights
- Email campaign integration before, during and after launch
The result
EIT Health successfully launched its innovation programme online, connecting start-ups and investors through a seamless and secure digital experience. The collaboration proved highly effective, and EIT Health continues to work with Savvy Congress to enhance and expand its VOD offering for future editions.
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